Terms of Service

1 The agreement

These terms are between AbbaAI Ltd (we, us) and the business that holds an AbbaAI account (you, the client). By creating an account, ticking acceptance or using the platform you agree to them on behalf of your business and confirm you have authority to do so.

2 The service

AbbaAI is a software platform that learns your brand, monitors your market, creates marketing content and publishes it to channels you connect, subject to your approval. We may add, change or remove features. We will not remove a feature that is material to your plan during a paid term without offering a fair alternative or a pro rata refund.

3 Your approval is the control

Nothing is published, sent or posted on your behalf without an approval action by one of your users, unless you set the highest autonomy level, which lets routine posts publish on your schedule after automated quality checks. You are responsible for reviewing content before approval and for the content you approve or allow to publish. You can change the autonomy level, and switch automatic publishing off, at any time.

4 Accounts and security

• Keep credentials, authenticators and passkeys secure and tell us immediately of any suspected compromise.
• Only people you authorise may use your account. You are responsible for their actions.
• You must not attempt to access another tenant, probe or test our systems without written permission, or use automated tools to scrape the platform.

5 Connected accounts and platforms

You authorise us to act on the social, email and other accounts you connect, within the permissions you grant. You must comply with the terms of those platforms. We are not responsible for platform outages, policy changes or actions taken by those platforms against your accounts. You may disconnect an account at any time.

6 Your content and data

• You own the content you provide and the content AbbaAI creates for you, during and after the plan.
• You grant us a licence to store, process and reproduce your content to provide the service, including processing by our service providers as described in our Privacy Policy.
• You warrant that you have the rights to the logos, photos, footage, text, contact lists and other materials you provide, and that our use of them for you does not infringe anyone's rights.
• Personal data is handled under our Privacy Policy and, for data you control, our Data Processing Agreement.

7 Acceptable use

You must not use the platform to create or send content that is unlawful, defamatory, misleading, infringing, discriminatory, or that promotes regulated products in breach of applicable rules (including gambling, alcohol, financial services and health claims). We may refuse, remove or refuse to publish content that breaches this clause, and we may suspend accounts for serious or repeated breaches.

8 Fees and payment

• Plans are billed monthly in advance at the price shown at hireabba.ai or in your order form. Prices shown in local currency are a guide; billing may be processed in GBP.
• There is a three month minimum term. After that you may cancel with 30 days' notice to the end of a billing month.
• Late payment may result in suspension after 14 days' written notice. Interest is charged at 4 percent over the Bank of England base rate.
• We may change prices with 60 days' notice, taking effect at your next renewal.

9 Intellectual property

We own the platform, its software, layouts, template libraries, models, prompts and all improvements. You receive a licence to use them through the platform for your business. Outputs created for you are yours, as set out in clause 6. You may not copy, reverse engineer or resell the platform.

10 AI outputs and accuracy

AI generated content can contain errors. We build in checks (brand rules, live fact checks, verification of layouts) but we do not guarantee that any output is accurate, complete or fit for a particular purpose until you have reviewed and approved it. Market and competitor intelligence is drawn from third party sources and is provided for information only.

11 Availability and support

We aim for 99.5 percent monthly availability of the web application, excluding planned maintenance notified in advance and matters outside our control. Support is by email at contact@hireabba.ai on UK business days, and by chat in the platform.

12 Liability

• Nothing limits liability for death or personal injury caused by negligence, fraud, or anything that cannot be limited by law.
• We are not liable for loss of profit, revenue, goodwill or data, or for indirect or consequential loss.
• Our total liability in any 12 month period is limited to the fees you paid us in that period.
• You indemnify us against claims arising from content you provide or approve, and from your breach of clause 7.

13 Termination

Either party may terminate for material breach not remedied within 30 days of notice. We may suspend immediately for security threats or unlawful use. On termination you may export your content for 30 days, after which we delete it in line with the Privacy Policy.

14 General

These terms are governed by the laws of England and Wales and the courts of England and Wales have exclusive jurisdiction. If any clause is unenforceable the rest remain in force. We may assign this agreement to a successor in business. Notices go to the email addresses on the account and to contact@hireabba.ai.